This short branded content film represents H&M as a company, and how they want to be completely sustainable by the year 2030. Following 3 characters, in 3 major cities. Istanbul, London & Berlin; their everyday art and subculture looks. All organic fabric is used – and everything is recycled. The motto of the short video is ”Don´t throw away clothes – it is better to give it to the stores – so it can be re-used!”